Logo Design – Furniture Company
For Erba Idea, we oversaw the logo design, developing a completely revamped visual identity, designed to best represent the brand’s relaunch and its new positioning.
The concept stems from the idea of continuity and renewal: the company presents itself with a new image that is, at the same time, consistent with its history. This balance has been visually expressed through a logo characterised by soft, curved lines, which convey fluidity, evolution and openness to the future.
A distinctive element serves to reinforce the brand’s personality: the inverted “i”, which visually resembles an exclamation mark. A graphic detail that introduces dynamism, flair and a touch of originality, helping to make the logo recognisable and memorable.
Client
Erba Idea
Year
2026
Services
Graphic design
Team
Charts