Logo Design – Furniture Company
For Erba Idea, we oversaw the design of the logo, developing a completely revamped visual identity, designed to best represent the brand’s relaunch and its new positioning.
The concept stems from the idea of continuity and renewal: the company presents itself with a new image that is, at the same time, consistent with its history. This balance has been visually expressed through a logotype characterised by soft, curved lines, which convey fluidity, evolution and openness to the future.
A distinctive element reinforces the brand’s personality: the inverted ‘i’, which visually resembles an exclamation mark. A graphic detail that introduces dynamism, flair and a touch of originality, helping to make the logo recognisable and memorable.
Renewing the identity
Erba Idea creates upholstered furniture that combines Italian craftsmanship with a healthy dose of creative madness. For the brand, we carried out a complete rebranding: a new logo, colour palette, typeface selection, photographic mood and proposed applications, to build an identity that conveys the brand’s creativity and quality in every detail.
Brand identity: from stationery to digital
The new brand identity has been integrated into a coordinated ecosystem of touchpoints: from stationery items such as business cards and letterhead, to the textile labels attached to products. The project extended to the graphics for the stand at the Salone del Mobile in Milan, the website, the catalogues and the social media profile, ensuring visual consistency across every channel through which the brand engages with the public.
Automatically generated price lists and product data sheets
The information already stored in the company’s systems — ERP, PIM and website content — is transformed into organised, ready-to-use documents, with automatic layout management. Simply update the data once to ensure price lists and product sheets are always consistent: a workflow designed to keep materials constantly ready and up to date.
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