How did we organise the Erba Idea catalogue across the Idea and Heritage lines?

The Erba Idea online catalogue: two lines, Idea and Heritage.

On the Erba Idea website the catalogue is organised around two lines, Idea and Heritage, and this choice underpins the whole navigation. At NewVisibility, an agency in Cantù, in the province of Como, we designed this structure for an upholstered furniture company.

Discover our websites

Two product worlds

Visitors immediately understand which line they are in, Idea or Heritage.

Products by type

Within each line, products are divided into sofas, armchairs, poufs and coffee tables, chairs.

A connected website

The catalogue sections connect with the other areas, from the magazine to the brand pages.

Catalogue

A well-organised catalogue to find the right product

Within each line, products are divided by type: sofas, armchairs, poufs and coffee tables, chairs. A well-organised catalogue is the first step to helping both visitors and search engines find the right product.

The website is the result of work our agency carried out for a company in the Lombardy furniture district.

Talk to us