How do you define the duration of a remarketing audience?

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Audience duration

How long to reach those who visited you

The duration of a remarketing audience is defined according to your customers' decision cycle: the longer the choice takes, the longer it makes sense to stay visible. For companies in Como and Brianza the duration is not the same for a shop and for an industrial supply.

Buying cycle
Quick or considered decision: the useful window changes
Type of action
A generic visit weighs less than a request that was started
Frequency
Avoid showing the same ad too often
Seasonality
Periods of greater interest for your sector
Platform limits
Rules change over time and need to be checked
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Creative strategy and digital marketing, NewVisibility communication agency
How it is decided

We start with tests, then correct

There is no duration that suits everyone. We set an initial duration with you, observe how people respond and adapt it along the way, with daily checks and a clear final report.

It is the method we use from Cantù for companies between Como, Milan and Lugano.

Audiences that are too broad or too old risk reaching people who are no longer interested.

That is why audiences should be reviewed regularly, excluding those who are already customers. If you would like help setting them up in an orderly way, let's talk.

Portfolio

What we create for local companies

Want to set up your audiences?

Tell us about your sector and your area: we will tell you how to think about duration.

Services of interest

To generate B2B enquiries in Brianza you reach decision-makers by role and sector with content that demonstrates expertise, then use remarketing towards those who showed interest. From Cantù we support companies in Brianza, Como and Lecco, linking social media, website and management system.

To reactivate old customers you use existing contacts to create a custom audience and show a dedicated message, excluding those who should not be contacted. From Cantù we set up the campaign for companies in Como and Milan; consent and privacy should be checked with your adviser.

The lead generation campaigns in Como can be managed by NewVisibility, an agency in Cantù with an in-house team for strategy, ads, website, photo and video, CSSDA awards and CRM integrations. We work with companies between Como, Milan and Lugano, without promising guaranteed results.

To generate B2B enquiries with LinkedIn forms you create a lead generation campaign: users leave their details without leaving the platform and the contacts are linked to the CRM. NewVisibility, in Cantù (Como), follows the process for companies in Brianza, Milan and Lugano.

The objectives of a social campaign are chosen by starting from the result the business needs: awareness, website traffic, enquiries or sales. Audience, ads and measurement depend on this decision. In Cantù, in the province of Como, we help companies in Como and Brianza turn a vague idea into a measurable objective.

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