Social Media Management
For C.G. Capelletti we handled the organic management of the social media channels, developing communication in line with the brand’s international positioning in the Made in Italy luxury furniture sector. The editorial strategy highlighted the company’s identity, its craftsmanship, its collections and its attention to detail, turning social media into a space dedicated to telling the story of C.G. Capelletti’s products and heritage.
Social Media Advertising
We developed Social Media Advertising campaigns aimed mainly at international markets, with particular attention to the countries and audiences most likely to be interested in luxury furniture and Italian design. The activities aimed to increase C.G. Capelletti’s brand awareness and to generate qualified traffic to the website, strengthening the company’s digital presence in foreign markets.
% Total open rate
% Click-through rate
Email Marketing and Newsletters
The email marketing strategy aimed to keep an ongoing dialogue with the audience and strengthen C.G. Capelletti’s positioning in the Made in Italy luxury furniture landscape. The newsletters presented new collections, products and artisan craftsmanship, turning the database into a further channel for communicating the brand’s value, history and identity.