Corporate video for C.G. Capelletti, luxury furniture in Cabiate
C.G. Capelletti, a luxury furniture brand based in Cabiate, commissioned us to produce a professional corporate video, crafted with meticulous attention to detail to capture the essence of its heritage.
The project comprises a corporate video lasting approximately 23 seconds and an in-depth feature lasting approximately 2 minutes and 43 seconds on lost-wax metal casting, one of the brand’s techniques.
Nine vertical clips were produced for social media, each dedicated to a different craft: bespoke design, decoration, handcrafted work, inlay, lost-wax casting, metal casting, metalwork, rare gemstones and upholstery.
The corporate video is in 16:9 landscape format (1920x1080) and lasts 23 seconds, accompanied by a 2-minute 43-second landscape feature and nine 9:16 vertical clips (1080x1920) for reels and stories. The videos are designed for the website and social media: each craft has its own vertical clip.
A corporate video allows you to show clients and suppliers what is difficult to explain in words: workplaces, people, machinery and working methods. Designed to be split into several parts, it can be used on every page of the client’s website to explain processes, products and services.
Video production: who works on your content and what tools do they use?
NewVisibility’s video production service begins with a site visit and the creation of a storyboard, followed by filming and, finally, editing and post-production. The same team carries out the entire process: Andrea as creative director, and Marco and Edis handling camera work and editing. Corporate videos are designed to be split up: in addition to the full-length film, shorter clips are produced for inclusion on website pages to explain processes, products and services.
We film using LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals: the lighting is adapted to the environment, sliders and dollies add movement to the camera, whilst the gimbal keeps handheld shots steady. We also use drones for location and corporate videos. As we own the equipment, we organise the timing and set-up ourselves.
Discover our video production services
NewVisibility, a video production and communications agency based in Cantù, in the province of Como.
A metal casting technique that begins with a wax model: the video dedicated to it showcases this as one of the brand’s production processes.
The main video is in 16:9 landscape format (1920x1080). Vertical clips in 9:16 format (1080x1920) are also available for Reels and Stories.
Our corporate videos are designed to be split into several parts: as well as the full-length video, short clips are created to be embedded on the website’s pages to explain processes, products and services.
For filming, we use LED lights ranging from 300 to 1,200 watts, sliders, dollies and Ronin gimbals, all of which we own. We also use drones for location and corporate videos.
The video department consists of Andrea, who is in charge of creative direction, and Marco and Edis, who handle filming, editing and post-production. From the site visit to the delivery of the files, the team remains the same.
It depends on the number of shooting days, the number of locations or sets, the people involved, the duration and the formats to be delivered. We start with a site visit and a shot list, then draw up a quote.