Typical objectives of a campaign
Each objective leads to different choices. For companies in Como, Brianza and Milan these are the most common.
What is your objective?
Write to us: we can talk in Cantù or online, for companies between Como and Milan.
Before launching a social campaign you need an objective and budget, access to pages and website, photos, videos and logos available, information on the offers to promote and a clear landing page. From Cantù we help companies in Como, Brianza and Milan check everything before going live.
An awareness campaign is used to get known, a conversion campaign to get enquiries or purchases. The choice depends on the stage of the business: if the brand is little known between Como and Brianza you start with awareness, otherwise with conversion. From Cantù we assess the most suitable strategy together.
An ad account is organised on three levels: the campaign defines the objective, the ad set determines audience, budget and placements, and the ad is the message shown. This structure allows orderly testing. We apply it from Cantù, in the province of Como, for companies in Como, Brianza and Milan.
The Meta pixel is a piece of code installed on the website that records visitors' actions and links them to ads on Facebook and Instagram. It is created in the ad account, added to the pages and checked. In Cantù we install it on the websites of companies in Como, Brianza and Milan.
The main social ad formats are single image, video, carousel and collection, chosen according to the campaign objective. For companies in Como and Brianza we start from audience and available material, so the format truly supports the message.