The choice depends on where the business stands: if the brand is little known in the Como area or in Brianza, it is best to start with awareness; if the audience already knows you, the focus is on conversion. Often the two are combined in sequence.
In Cantù we help companies understand which stage they are at and which campaign they truly need.
We start from objectives, audience and budget, then choose platforms and ads. Remarketing to those who have already visited the website helps move from awareness to conversion. For companies between Como, Milan and Lugano, the Cantù team monitors the data every day and corrects course, without promising guaranteed results. On the Google side you can also find our Google campaigns.
Tell us about your situation: we will recommend the right path from Cantù.
An ad account is organised on three levels: the campaign defines the objective, the ad set determines audience, budget and placements, and the ad is the message shown. This structure allows orderly testing. We apply it from Cantù, in the province of Como, for companies in Como, Brianza and Milan.
The Promote button boosts a post in a few clicks, but it offers few choices on objectives, audiences and placements and no measurement strategy. For a company in Como or Cantù that wants measurable results, you need a campaign set up with targeting, testing and a clear report.
A product launch on social media is planned in phases: anticipation to build expectation, presentation with photos and videos, and a reminder through remarketing to those who showed interest. In Cantù, in the province of Como, we build this calendar together with the budget for companies in Como, Brianza and Milan.
To a social advertising agency the company should provide clear objectives, an idea of the budget, access to pages and website, information on products and customers and the material already available. If photos and videos are missing, our studio in Cantù produces them for companies in Como and Brianza.
The budget to invest in social media is decided by starting from objective, audience and duration, then checking and adjusting it as the campaign runs. We define it together with the client from Cantù, for companies in Como, Milan and Canton Ticino, with no standard figures.
