How do you plan a campaign for a product launch?

To plan a product launch on social media you divide the campaign into phases: anticipation, presentation and a reminder for those who showed interest.

A well-built launch prepares the audience before release, supports the presentation day with visual ads and continues with remarketing. In Cantù, in the province of Como, we help companies in Como, Brianza and Milan build this calendar together with the budget.

Before the launch

You build expectation with content that tells the story of the product and gather the first people interested.

Launch day

Photos and videos produced by our in-house team present the new product on Facebook, Instagram and other suitable platforms.

After the launch

Remarketing reaches people who visited the website or interacted, while lookalike audiences reach people similar to your best customers.

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Portfolio

Projects and digital launches

About to launch a product?

Tell us about the project: we plan it together from Cantù, for companies between Como and Milan.

Services of interest

To promote an event or trade fair in Lombardy you limit the ads to the relevant area, choose an audience interested in the topic and give a clear invitation, such as registering or visiting the stand. From Cantù we support companies in Como, Brianza and Milan, with photos and videos made by our team.

A local social campaign for a business in Como or Cantù is set up by limiting the ads to the area of interest, choosing interests consistent with your customers and creating photos and videos suited to the area. From Cantù, in the province of Como, we define the area together with you and check the budget every day.

The social campaigns between Como and Milan can be set up by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, international CSSDA awards for some sites and our own managed servers. We support companies in Como, Brianza, Milan and Canton Ticino from strategy to the final report.

The Meta pixel is a piece of code installed on the website that records visitors' actions and links them to ads on Facebook and Instagram. It is created in the ad account, added to the pages and checked. In Cantù we install it on the websites of companies in Como, Brianza and Milan.

The main social ad formats are single image, video, carousel and collection, chosen according to the campaign objective. For companies in Como and Brianza we start from audience and available material, so the format truly supports the message.

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