A local social campaign for a business in Como or Cantù is set up by limiting the ads to the area of interest and speaking to the audience of that territory.
Local
How we think about the territory
We define the area with you, choose suitable interests and behaviours and prepare ads with photos and videos shot locally. The budget is kept under control day by day, with testing and optimisation as the campaign runs. We are in Cantù, in the province of Como, and we know Brianza and the area as far as Milan and Lugano well.
Want to be found in Como?
Write to us: we will get back to you from our office in Cantù.
The social campaigns between Como and Milan can be set up by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, international CSSDA awards for some sites and our own managed servers. We support companies in Como, Brianza, Milan and Canton Ticino from strategy to the final report.
To set up a social campaign you first define objective, audience and budget, then prepare copy, photos and videos, launch the campaign and check the results every day. From Cantù we follow this path with companies in Como, Brianza and Milan, correcting course while the campaign is live.
The objectives of a social campaign are chosen by starting from the result the business needs: awareness, website traffic, enquiries or sales. Audience, ads and measurement depend on this decision. In Cantù, in the province of Como, we help companies in Como and Brianza turn a vague idea into a measurable objective.
To a social advertising agency the company should provide clear objectives, an idea of the budget, access to pages and website, information on products and customers and the material already available. If photos and videos are missing, our studio in Cantù produces them for companies in Como and Brianza.
The budget to invest in social media is decided by starting from objective, audience and duration, then checking and adjusting it as the campaign runs. We define it together with the client from Cantù, for companies in Como, Milan and Canton Ticino, with no standard figures.