From Cantù, in the province of Como, we follow this path with companies in Como, Brianza and Milan. The order matters: starting from the ads without having clarified who to speak to and why almost always means spending the advertising budget badly.
The objectives of a social campaign are chosen by starting from the result the business needs: awareness, website traffic, enquiries or sales. Audience, ads and measurement depend on this decision. In Cantù, in the province of Como, we help companies in Como and Brianza turn a vague idea into a measurable objective.
Before launching a social campaign you need an objective and budget, access to pages and website, photos, videos and logos available, information on the offers to promote and a clear landing page. From Cantù we help companies in Como, Brianza and Milan check everything before going live.
An awareness campaign is used to get known, a conversion campaign to get enquiries or purchases. The choice depends on the stage of the business: if the brand is little known between Como and Brianza you start with awareness, otherwise with conversion. From Cantù we assess the most suitable strategy together.
The audience of a social campaign is chosen by starting from the objective: who buys from you, where they live, what interests them. In Cantù, near Como, we turn these answers into criteria for the platforms and refine them with tests and data, for companies in Brianza and Milan.
The Meta pixel is a piece of code installed on the website that records visitors' actions and links them to ads on Facebook and Instagram. It is created in the ad account, added to the pages and checked. In Cantù we install it on the websites of companies in Como, Brianza and Milan.
