How do you choose the audience of a social campaign?

The audience of a social campaign is chosen by starting from the objective: first you decide who you want to reach, then you translate it into concrete criteria.

In Cantù, in the province of Como, we always start from simple questions: who buys from you, where they live, what interests them, at what moment they need what you offer. From the answers comes a first definition of the audience, which we then put to the test with the campaign itself. The audience is never final: we watch it every day and refine it based on the data.

The method

What we look at to define the audience

These are the elements we use to build an audience suited to your company.

Objective

What you want to achieve with the campaign

Current customers

Who already buys from you and what they are like

Interests

Topics and habits of the ideal audience

Territory

Como, Brianza, Milan or even Ticino

Budget

Audiences that are too small or too large need to be balanced

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-sviluppo-software

Testing and optimisation

You start from a hypothesis and verify it

The best audience emerges from comparison: with testing and measurement we understand which groups respond and correct the campaign as it runs. For the overall management, read the page on NewVisibility's social media campaigns.

Portfolio

Our team's work

Go to the web portfolio

Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

Who do you want to reach on social media?

Write to us: we help you define the right audience for your company in Como, Brianza or Milan.

Name

Surname

Company

Website

Phone

Country

City

Web

videos-photos

Marketing

Services of interest

Message

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To reach an audience by interests and behaviour you translate the profile of the ideal customer into the categories offered by the platforms: topics followed, online habits, pages they interact with. From Cantù, in the province of Como, we do this for companies in Como, Brianza and Milan, with testing and ongoing optimisation.

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To limit ads to an area such as Como or Brianza you set the territory in the targeting, choosing cities, provinces or areas around your business. The budget is not spent on people who are too far away. From Cantù we set the radius based on where your customers really are.

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Lookalike audiences are groups of people with characteristics similar to your best customers: the platform identifies them starting from a source you provide. They are used to widen the reach of a campaign. From Cantù we use them for companies in Como, Brianza and Milan.

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Campaign tracking requires a clear privacy notice and consent and cookie management set up on the website, to be checked with your own adviser. In Cantù, in the province of Como, we develop websites for companies in Como, Brianza, Milan and Ticino taking these aspects into account.

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A local social campaign for a business in Como or Cantù is set up by limiting the ads to the area of interest, choosing interests consistent with your customers and creating photos and videos suited to the area. From Cantù, in the province of Como, we define the area together with you and check the budget every day.

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