Some of the ways in which we define who will see the ad.
Interests and behaviours
Who you want to meet, not just how many
To reach an audience by interests and behaviour you select the categories that describe people: topics they follow, pages they interact with, online habits. In Cantù, in the province of Como, we start from the company's ideal customer and translate their profile into criteria the platforms can read.
The platforms have rules that change over time, so the available options need to be checked each time.
Examples of criteria
How we describe an audience
- Interests: the topics and sectors the audience follows
- Behaviours: how people use social media and shop online
- Demographics: age and other general characteristics
- Area: cities and territories where the audience is located Como
For companies between Como, Brianza and Milan the secret is to stay specific.
The closer the criterion is to a real customer need, the more relevant the ad is. We test, measure and optimise as we go. If you want to understand how to set up your campaigns, start from the Social media campaigns page.
To limit ads to an area such as Como or Brianza you set the territory in the targeting, choosing cities, provinces or areas around your business. The budget is not spent on people who are too far away. From Cantù we set the radius based on where your customers really are.
Lookalike audiences are groups of people with characteristics similar to your best customers: the platform identifies them starting from a source you provide. They are used to widen the reach of a campaign. From Cantù we use them for companies in Como, Brianza and Milan.
To use customer data to create an audience you start from a list of contacts, managed in line with the rules, to use for dedicated ads or to find similar people. From Cantù we help companies in Como and Milan organise it; for legal aspects, check with your adviser.
A local social campaign for a business in Como or Cantù is set up by limiting the ads to the area of interest, choosing interests consistent with your customers and creating photos and videos suited to the area. From Cantù, in the province of Como, we define the area together with you and check the budget every day.
To reach decision-makers you use the platform's targeting options: role, sector, company size, interests and behaviour, building a narrow audience and a tailored message. NewVisibility, an agency in Cantù (Como), sets it up for companies in Brianza and Milan, with testing and measurement.