Showing ads only where needed
To limit ads to an area such as Como or Brianza you set the territory in the campaign targeting, choosing cities, provinces or areas around a point. This way the budget is not spent on people who are too far from your business.
When the area makes the difference
A shop, a professional practice or a restaurant has customers who come from a precise radius. From Cantù, in the province of Como, we set the area based on where your customers really are and we can exclude the less useful zones. If the catchment area is wider, we can add Milan, Monza and Brianza or Canton Ticino. Find out how we work in the Monza and Brianza area.
Want to reach customers near you?
Tell us where your business operates: we set the right territory for your campaign.
Lookalike audiences are groups of people with characteristics similar to your best customers: the platform identifies them starting from a source you provide. They are used to widen the reach of a campaign. From Cantù we use them for companies in Como, Brianza and Milan.
To use customer data to create an audience you start from a list of contacts, managed in line with the rules, to use for dedicated ads or to find similar people. From Cantù we help companies in Como and Milan organise it; for legal aspects, check with your adviser.
To prevent audiences from overlapping you structure campaigns with distinct audiences, exclude the groups that coincide and check ad frequency, so the campaigns do not compete with each other. From Cantù, near Como, we look after this structure for companies in Brianza and Milan.
To reach decision-makers you use the platform's targeting options: role, sector, company size, interests and behaviour, building a narrow audience and a tailored message. NewVisibility, an agency in Cantù (Como), sets it up for companies in Brianza and Milan, with testing and measurement.
It depends on the client: Facebook and Instagram for the local audience, LinkedIn for B2B, Pinterest for visual sectors. For a company between Como and Milan we look at who you want to talk to, where they live and how they decide, concentrating the budget where it really matters.