Less waste, more consistent messages.
A tidy account makes the final report clearer and makes it easier to understand what works. If you would like to discuss your situation, read how we manage social media campaigns.
Best practices
How we keep audiences in order
From our studio in Cantù, in the province of Como, we look after account structure for companies in Como, Brianza and Milan.
Structure
Campaigns and ad sets with distinct audiences
Exclusions
One group does not see what is designed for another
Control
Periodic check of overlaps and frequency
Optimisation
Audiences are merged or separated based on the data
Do you already have an ad account?
Tell us how it is organised: we analyse it from our studio in Cantù.
With privacy rules targeting becomes more careful with data: consent and available information can change over time. From Cantù, for companies in Como, Milan and Ticino, we set up campaigns accordingly; on consent and GDPR we do not give legal advice and refer you to your adviser.
To reach customers between Milan and Lugano with a single campaign you set up targeting that covers Lombardy and Canton Ticino, with messages in the right language and, if needed, separate groups for each market. From Cantù, a short distance from the border, we serve both territories.
To exclude existing customers you create an audience of people who have already bought or contacted the company and exclude it from campaigns aimed at new customers. The budget is concentrated on people who do not know you yet. From Cantù we do this for companies in Como, Brianza and Milan.
Campaign tracking requires a clear privacy notice and consent and cookie management set up on the website, to be checked with your own adviser. In Cantù, in the province of Como, we develop websites for companies in Como, Brianza, Milan and Ticino taking these aspects into account.
A local social campaign for a business in Como or Cantù is set up by limiting the ads to the area of interest, choosing interests consistent with your customers and creating photos and videos suited to the area. From Cantù, in the province of Como, we define the area together with you and check the budget every day.