Privacy and cookie rules change over time and depend on your case. For the general picture read the Privacy policy, GDPR, nLPD and cookies page and always check your choices with your own adviser or whoever handles compliance. If you need a website rethought in this respect too, see our website development service.
The technical aspects we take care of during development.
To find out whether a campaign generated sales outside the website you record the source of enquiries and link the data to a CRM that follows the negotiation. No tool is perfect: you need a consistent method. From Cantù we set it up for companies in Como, Brianza and Lugano.
To read a campaign report without being an expert, start from the objective, look at a few related metrics and ask what to change. In Cantù, in the province of Como, we guide business owners in Como, Brianza and Milan with reports written in an understandable way.
In Como, clear reports on social campaigns can come from NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, international CSSDA awards for some sites and our own managed servers. We work with companies in Como, Brianza, Milan and Canton Ticino.
The cost per result is the average spend to obtain the action chosen as the objective, such as an enquiry or a purchase. It is assessed together with the quality of the results and the trend over time: for companies in Como and Milan we read it in the report.
The objectives of a social campaign are chosen by starting from the result the business needs: awareness, website traffic, enquiries or sales. Audience, ads and measurement depend on this decision. In Cantù, in the province of Como, we help companies in Como and Brianza turn a vague idea into a measurable objective.
