What is cost per result and how do you assess it?

The cost per result is how much you spend, on average, to obtain a single action chosen as the objective: an enquiry, a click, a purchase.

You assess it by comparing it with the business objective and with the value that action has for your company, not by looking at it on its own. For the companies in Como, Brianza and Milan that we follow from Cantù, we read it together with the other metrics in the report.

How to read it

What to look at alongside cost per result

A number on its own can be misleading: you need context.

Objective
Which action really matters for the company
Quality
Are the enquiries generated useful?
Trend
How it changes over time with optimisation
Comparison
Across ads, audiences and platforms
Report

Clear reports, no jargon

In the final report we present people reached, interactions and conversions in a readable way. To find out more about the service, visit the page on social media campaigns.

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Portfolio

Our projects

Want to understand your numbers?

Write to us from Como, Milan or Lugano: we help you read the results of your campaigns.

Services of interest

An ongoing social campaign ensures a steady presence, while a periodic one concentrates the effort on launches, events or seasons. The choice depends on objective and business: in Cantù we assess it with companies in Como, Brianza and Milan.

The quote from a social advertising agency in Cantù depends on objectives, audience, platforms, creative, duration and management. NewVisibility has an in-house team in Cantù and works with companies in Como, Brianza, Milan and Lugano.

To compare two social campaign quotes, check that they describe the same activities: budget separate from the fee, platforms, creative and reporting. From Cantù we also help companies in Como and Milan read offers received from others.

The collaboration with a social ads agency starts with a discussion of objectives, audience and budget, then the agency sets up the campaigns, monitors them every day and shares a clear report. In Cantù we work this way with companies in Como, Brianza and Milan, with a contact person who always keeps you updated.

To grow a social campaign that works you increase the budget gradually, widen the audiences with those similar to your best customers and add new creative. We do this from Cantù, checking the data, for companies in Como, Brianza and Milan.

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