Is it better to run an ongoing campaign or one in periods?

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An ongoing social campaign builds a steady presence over time, while a periodic campaign concentrates the effort on launches, events or seasons: the choice depends on objective and business.

For a company in Como or Brianza with seasonal peaks, working in periods can make sense; for those who want to be visible all the time, between Milan and Lugano, an ongoing presence lets you learn from the data and improve day after day.

Comparison

Two approaches compared

There is no one right formula for everyone: it is assessed case by case.

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Which formula is right for you?

We are in Cantù: tell us about your business and we will choose the best approach together. Also read about social media campaigns.

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The quote from a social advertising agency in Cantù depends on objectives, audience, platforms, creative, duration and management. NewVisibility has an in-house team in Cantù and works with companies in Como, Brianza, Milan and Lugano.

To compare two social campaign quotes, check that they describe the same activities: budget separate from the fee, platforms, creative and reporting. From Cantù we also help companies in Como and Milan read offers received from others.

The cost of a paid social campaign depends on objective, audience, platforms, creative, duration and management. For companies in Como and Brianza we build the quote around the specific case, starting from what you want to achieve rather than standard rates that are the same for everyone.

To grow a social campaign that works you increase the budget gradually, widen the audiences with those similar to your best customers and add new creative. We do this from Cantù, checking the data, for companies in Como, Brianza and Milan.

Yes, you can advertise on several social platforms together, with a single objective, creative adapted to each format, a flexible budget and one report. For companies in Como, Brianza and Milan we usually start with one or two platforms, then expand based on the data.

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