What does the cost of a paid social campaign depend on?

The ad budget is the sum paid to the platform to show the ads, while the agency fee covers strategy, creative, management and reporting. In Cantù, for companies in Como and Brianza, we keep the two items separate and transparent.

The budget to invest in social media is decided by starting from objective, audience and duration, then checking and adjusting it as the campaign runs. We define it together with the client from Cantù, for companies in Como, Milan and Canton Ticino, with no standard figures.

The social budget for a company in Como or Brianza is set by looking at the area to reach, the local audience, the objective and the seasonality of the business. From Cantù we know the local business landscape and we define the spend together with you.

The social campaign metrics to look at are impressions, clicks and conversions, read together and according to the objective: a single one is not enough to tell whether the campaign is working. From Cantù we help companies in Como, Brianza and Milan turn data into concrete decisions, without promising results.

The collaboration with a social ads agency starts with a discussion of objectives, audience and budget, then the agency sets up the campaigns, monitors them every day and shares a clear report. In Cantù we work this way with companies in Como, Brianza and Milan, with a contact person who always keeps you updated.