Two separate items
The ad budget is the sum paid to the platform (Facebook, Instagram, Pinterest or others) to show the ads. The agency fee, on the other hand, pays for strategy, set-up, creative, monitoring and reporting.
For companies in Como and Brianza that work with us in Cantù, the two items are always separate and transparent.
What each item covers
Separating the two costs helps you compare quotes and understand where the money goes.
Want a clear quote?
Write to us: we will explain how to separate budget and fee for your company, between Como and Milan. Also read about social media campaigns.
The budget to invest in social media is decided by starting from objective, audience and duration, then checking and adjusting it as the campaign runs. We define it together with the client from Cantù, for companies in Como, Milan and Canton Ticino, with no standard figures.
The social budget for a company in Como or Brianza is set by looking at the area to reach, the local audience, the objective and the seasonality of the business. From Cantù we know the local business landscape and we define the spend together with you.
You keep the spend of a social campaign under control with daily monitoring, testing and optimisation along the way, and a clear final report. We work from Cantù, in the province of Como, also for companies in Milan and Brianza.
The collaboration with a social ads agency starts with a discussion of objectives, audience and budget, then the agency sets up the campaigns, monitors them every day and shares a clear report. In Cantù we work this way with companies in Como, Brianza and Milan, with a contact person who always keeps you updated.
To grow a social campaign that works you increase the budget gradually, widen the audiences with those similar to your best customers and add new creative. We do this from Cantù, checking the data, for companies in Como, Brianza and Milan.