How do you keep spend under control during a campaign?

To keep the spend of a social campaign under control, you monitor the data every day and adjust the budget according to the results.

We work from Cantù, in the province of Como, with testing, measurement and optimisation along the way: if an ad works it is given more weight, if it does not perform it is changed or stopped. This keeps the agreed budget under control, also for companies in Milan and Brianza.

Monitoring

Daily control

Daily monitoring lets us step in straight away, without waiting for the end of the campaign. At the end we deliver a clear report with people reached, interactions and conversions.

Read how we work on social media campaigns.

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Portfolio

Some of our projects

Contact

Want your spend always under control?

Write to us and find out how we manage our clients' campaigns.

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Photo, video and creative affect the cost depending on the quantity and quality of the material needed. In Cantù we produce photos and videos with our in-house team, so companies in Como and Brianza manage everything with a single point of contact.

The cost per result is the average spend to obtain the action chosen as the objective, such as an enquiry or a purchase. It is assessed together with the quality of the results and the trend over time: for companies in Como and Milan we read it in the report.

An ongoing social campaign ensures a steady presence, while a periodic one concentrates the effort on launches, events or seasons. The choice depends on objective and business: in Cantù we assess it with companies in Como, Brianza and Milan.

Before launching a social campaign you need an objective and budget, access to pages and website, photos, videos and logos available, information on the offers to promote and a clear landing page. From Cantù we help companies in Como, Brianza and Milan check everything before going live.

The social campaign metrics to look at are impressions, clicks and conversions, read together and according to the objective: a single one is not enough to tell whether the campaign is working. From Cantù we help companies in Como, Brianza and Milan turn data into concrete decisions, without promising results.

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