These are the elements we ask for at the start of the work.
Preparation
What you need before starting
Before launching a social campaign it is worth preparing an objective, a budget, creative material and a website ready to receive visits. Ads bring people in: if the landing page is unclear or the website is out of date, the budget is wasted.
In Cantù, in the province of Como, we help companies in Como, Brianza and Milan check everything before going live, also with a website or a dedicated landing page for the campaign.
Checklist
What to gather
- Objective and budget to share with the agency
- Access to the company's social pages and website
- Photos, videos and logos already available
- Information on customers, products and offers to promote
An awareness campaign is used to get known, a conversion campaign to get enquiries or purchases. The choice depends on the stage of the business: if the brand is little known between Como and Brianza you start with awareness, otherwise with conversion. From Cantù we assess the most suitable strategy together.
An ad account is organised on three levels: the campaign defines the objective, the ad set determines audience, budget and placements, and the ad is the message shown. This structure allows orderly testing. We apply it from Cantù, in the province of Como, for companies in Como, Brianza and Milan.
The Promote button boosts a post in a few clicks, but it offers few choices on objectives, audiences and placements and no measurement strategy. For a company in Como or Cantù that wants measurable results, you need a campaign set up with targeting, testing and a clear report.
The main social ad formats are single image, video, carousel and collection, chosen according to the campaign objective. For companies in Como and Brianza we start from audience and available material, so the format truly supports the message.
To a social advertising agency the company should provide clear objectives, an idea of the budget, access to pages and website, information on products and customers and the material already available. If photos and videos are missing, our studio in Cantù produces them for companies in Como and Brianza.