Sponsored social media campaigns for an ice cream parlour
For Nonna Papera, an artisan ice cream parlour in Cantù, we manage sponsored social media campaigns with one main objective: increasing brand awareness. We want people who live and move around Cantù and the province of Como to know the ice cream parlour, recognise it and feel like dropping in.
The creatives are light-hearted and friendly, in keeping with the brand's style and with the videos we produce for social media: content people enjoy watching, which makes them smile even before it makes them crave ice cream. The ads are geotargeted, so the budget reaches people who can genuinely become customers.
When needed, we add ads dedicated to staff recruitment alongside the visibility campaigns, leading to the ice cream parlour's landing page. We monitor results and optimise the budget over time, to invest where the communication works best.
Sponsored social media campaigns to make the ice cream parlour known locally and increase its brand awareness, including ads dedicated to staff recruitment.
It is a brand's ability to be known and recognised. For an artisan ice cream parlour it means being the first one people think of when they fancy an ice cream, and social media campaigns are the quickest way to build it.
With geographic targeting on Cantù and the province of Como and interests consistent with the product, so as not to waste budget and to reach people who can actually drop in.
The friendly vertical videos we produce for social media are at the heart of the creatives: they grab attention in the first few seconds and make the brand recognisable.
Yes. At NewVisibility, a digital marketing agency in Cantù, we manage sponsored campaigns for local businesses, from restaurants to services.