Nonna Papera is an artisan gelateria in Cantù, in the province of Como, where tradition, research and innovation come together in gelato, granitas, milkshakes and ice cream cakes. The aim is to nourish, pamper and surprise every customer, with classic flavours and unexpected specialities. Its recognitions include the Gambero Rosso two cones.
We look after this client’s digital communication and content production. At NewVisibility, a communication and digital marketing agency in Cantù, we run sponsored social media campaigns to increase the gelateria's brand awareness in Cantù and the province of Como. We also built a landing page dedicated to recruiting staff, which shows what working in the gelateria is like and leads candidates to a quick, simple application.
The work is rounded off by the fun, tongue-in-cheek videos we make for Nonna Papera, designed to raise a smile before they make you crave a gelato. The horizontal videos play on the screen inside the gelateria, keeping customers company in the queue and showing flavours and news right at the counter. The vertical videos are made for social media, with a quick, playful language that gives the brand a witty, recognisable personality and grows its visibility.
