Social Ad Formats | NewVisibility | NewVisibility

The main social ad formats are single image, video, carousel and collection: you choose according to the campaign objective.

Each platform offers its own formats, which change over time. A single image is the simplest choice for a direct message; video tells the story of a product or service better; a carousel lets you show several items within the same ad. For companies in Como and Brianza that also reach out to Milan, we choose formats starting from objective, audience and available material, not from the trends of the moment.

The formats

Four ways to showcase your company

A starting idea, to be adapted to each campaign.

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NewVisibility, communication and digital marketing agency in Cantù

Single image: a direct, immediate message
Video: movement and storytelling for products and services
Carousel: several scrolling images or products
Collection: a catalogue to browse inside the ad

Portfolio

Projects by our team in Cantù

Go to the web portfolio

Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

Contact

Which format for your campaign?

Let's talk it through, starting from the material you already have. To explore the topic of creativity further, you can also read the Creative strategy page.

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To adapt an ad to feed, stories and reels you rethink format, framing and text for each placement, keeping important information away from the edges in vertical formats. Our team in Cantù prepares several versions of the material for companies in Como and Brianza.

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The copy of a social ad is written with an attention-grabbing opening, a concrete benefit and a clear call to action, consistent with the landing page. In Cantù we write and review copy for companies in Como, Brianza and Milan, also with the support of AI.

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The videos that work best in social ads are vertical, with a strong opening, subtitles and a message that can be understood even without sound. Our team in Cantù produces them in-house for companies in Como, Brianza and Milan, preparing versions suited to each platform.

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The Promote button boosts a post in a few clicks, but it offers few choices on objectives, audiences and placements and no measurement strategy. For a company in Como or Cantù that wants measurable results, you need a campaign set up with targeting, testing and a clear report.

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A/B testing in ads compares two versions of the same ad that differ in a single element, such as image, text or call to action, to understand which works better. We use it in Cantù, near Como, for the campaigns of companies in Brianza and Milan.

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