The elements to compare
To get readable results you change one variable at a time and give the test the time it needs.
Want to test your ads?
Write to us: our Cantù team supports companies in Como, Brianza, Milan and Ticino. For the creative side you can also see our creative strategy.
A social campaign stops working because of audience saturation, worn-out creative, seasonal changes or competition, or because the landing page needs improving. From Cantù we analyse the data to find the cause and step in, for companies in Como, Brianza and Milan.
To grow a social campaign that works you increase the budget gradually, widen the audiences with those similar to your best customers and add new creative. We do this from Cantù, checking the data, for companies in Como, Brianza and Milan.
AI in social campaigns is used to generate ideas and variants of copy, images and videos, analyse data and speed up testing, always with review by the team. In Cantù we use it every day for the campaigns of companies in Como, Brianza and Milan.
An ongoing social campaign ensures a steady presence, while a periodic one concentrates the effort on launches, events or seasons. The choice depends on objective and business: in Cantù we assess it with companies in Como, Brianza and Milan.
A product launch on social media is planned in phases: anticipation to build expectation, presentation with photos and videos, and a reminder through remarketing to those who showed interest. In Cantù, in the province of Como, we build this calendar together with the budget for companies in Como, Brianza and Milan.