AI at the service of campaigns
AI in social campaigns is used to generate ideas and variants of text, images and video, to analyse data and to speed up testing. In Cantù, in the province of Como, we use it every day in our work, always with review by the team, for companies in Como, Brianza and Milan.
For visual content you can find out more about generating photos and videos with AI.
Uses of AI in a campaign
AI is a tool: strategy, control and decisions stay with the team.
To coordinate social and Google campaigns you give each channel its role: social media make people discover the brand, Google catches those already searching, remarketing brings back those who visited the website. From Cantù we manage both for companies in Como, Brianza and Milan.
To integrate social campaigns and organic management you use profile content as the basis for ads and use ads to give visibility to the best content, with a single plan. In Cantù we follow both activities for companies in Como, Brianza and Milan.
To coordinate social campaigns, website and newsletter you build a single journey: ad, landing page, enquiry and newsletter, with a consistent message. In Cantù we develop the website and manage campaigns and newsletters for companies in Como, Brianza, Milan and Lugano.
The social campaign metrics to look at are impressions, clicks and conversions, read together and according to the objective: a single one is not enough to tell whether the campaign is working. From Cantù we help companies in Como, Brianza and Milan turn data into concrete decisions, without promising results.
The videos that work best in social ads are vertical, with a strong opening, subtitles and a message that can be understood even without sound. Our team in Cantù produces them in-house for companies in Como, Brianza and Milan, preparing versions suited to each platform.