To integrate social campaigns and organic management of profiles you use the content published on the channels as the basis for ads, and use ads to give more visibility to the best content. In Cantù, near Como, we follow both activities for companies in Brianza and Milan.
Organic and paid
Two ways of being on social media
- Editorial plan for profiles Social media management
- Content that deserves a boost
- Ads consistent with the brand's tone
- Remarketing to those who interact
Well-kept profiles and campaigns designed together make the brand's message stronger.
An up-to-date profile makes ads more credible, while campaigns bring new people to the content. For companies in Como and Canton Ticino we think of calendar, creative and objectives as a single plan.
To coordinate social campaigns, website and newsletter you build a single journey: ad, landing page, enquiry and newsletter, with a consistent message. In Cantù we develop the website and manage campaigns and newsletters for companies in Como, Brianza, Milan and Lugano.
To plan the year's social campaigns you start from the company calendar and the seasonality of the market, distinguishing awareness and conversion phases. In Cantù we build bespoke plans for companies in Como and Brianza, and also in Milan and Ticino.
In Como, social campaigns already started by others can be optimised by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing. We analyse accounts, audiences and creative, then correct what is needed for companies in Como, Brianza, Milan and Ticino.
An ongoing social campaign ensures a steady presence, while a periodic one concentrates the effort on launches, events or seasons. The choice depends on objective and business: in Cantù we assess it with companies in Como, Brianza and Milan.
A product launch on social media is planned in phases: anticipation to build expectation, presentation with photos and videos, and a reminder through remarketing to those who showed interest. In Cantù, in the province of Como, we build this calendar together with the budget for companies in Como, Brianza and Milan.