To plan the year's social campaigns you map launches, trade fairs, sales, peak and quiet periods, distinguishing awareness phases from conversion phases. In Cantù, in the province of Como, we build bespoke calendars for companies in Como and Brianza, where fashion, design and furniture have their own rhythms, and for businesses in Milan and Ticino.
The plan stays flexible: it is reviewed according to the data and the company's needs. For events and launches you can find out more about our social campaigns.
Tell us your calendar: we support companies between Como, Brianza, Milan and Lugano.
In Como, social campaigns already started by others can be optimised by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing. We analyse accounts, audiences and creative, then correct what is needed for companies in Como, Brianza, Milan and Ticino.
To optimise a running social campaign you check the data every day, pause the ads that are not responding and strengthen those that work, adjusting audience, creative and budget. From Cantù we follow the campaigns of companies in Como, Brianza and Milan this way.
A/B testing in ads compares two versions of the same ad that differ in a single element, such as image, text or call to action, to understand which works better. We use it in Cantù, near Como, for the campaigns of companies in Brianza and Milan.
Remarketing on social media shows targeted ads to people who have already visited your website or interacted with your content. We create distinct audiences, prepare different messages for each moment and optimise every day. We set it up from Cantù for companies in Como, Brianza and Milan.
The social campaign metrics to look at are impressions, clicks and conversions, read together and according to the objective: a single one is not enough to tell whether the campaign is working. From Cantù we help companies in Como, Brianza and Milan turn data into concrete decisions, without promising results.
