How does remarketing on social media work?

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Remarketing on social media shows targeted ads to people who have already visited your website or interacted with your content.

It works because it starts from an interest already expressed: the platform recognises who came back to the website or watched a video and lets you reach them again with a consistent message. For companies in Como and Brianza it is often the most sensible way to make the most of the traffic the website already receives.

1. Audiences are collected

Website visitors, users who have interacted with profiles and videos, contacts already in your records: each group becomes a distinct audience.

2. The message is prepared

Someone who has only looked at a product does not receive the same ad as someone who has already asked for information. Different messages for different moments.

3. We measure and optimise

We check the campaign every day, test variations and correct along the way, up to the final report with people reached, interactions and conversions.

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NewVisibility, communication and digital marketing agency in Cantù
Local roots

A team from Cantù, close to you

We work with companies in Como, Monza and Brianza, Milan and Canton Ticino. To understand what it means to have a social advertising agency in the province of Como, see how we set up campaigns.

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Contact

Bring back those who are already interested

Let's talk: we will help you set up remarketing for your company between Como and Milan.

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You create a remarketing audience from website visitors and show ads designed for the next step, excluding those who have already got in touch. For companies in Como and Brianza it is the way to make the most of existing traffic: from Cantù we set up audiences, messages and tracking.

Lead generation campaigns are paid ads designed to collect the contact details of interested people, through social forms or landing pages. For companies between Como and Milan they turn visibility into enquiries to follow up. We set them up from Cantù, with a clear report on people reached and conversions.

To connect social forms to the CRM you set up integrations that transfer each enquiry into the management system, with mapped fields, campaign source and consents. From Cantù, in the province of Como, we take care of the connection for companies in Brianza and Milan, with no manual steps.

The Conversions API sends Meta the actions taken on the website directly from the server and works alongside the pixel, making tracking more complete. It needs careful assessment of consent and privacy. In Cantù, in the province of Como, we handle it together with website development for companies in Como and Brianza.

To generate B2B enquiries with LinkedIn forms you create a lead generation campaign: users leave their details without leaving the platform and the contacts are linked to the CRM. NewVisibility, in Cantù (Como), follows the process for companies in Brianza, Milan and Lugano.

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