The choice depends on the offer, the audience and how short you want the path to be.
Lead generation
What lead generation campaigns are
Lead generation campaigns are paid ads whose goal is to collect the contact details of interested people: name, email, phone or other information useful for getting back to them. For a company in Como or Brianza it means turning visibility on social media into concrete enquiries to follow up with your sales team.
Where the contact is collected
Three ways to get an enquiry
- Form built into the social platform: fast, without leaving the platform
- Dedicated landing page: more room to explain the offer The website
- The website's contact page: for those who have already decided to write to you
A contact is worth something only if someone calls back: the campaign is designed together with the sales process.
Before starting we define with you objectives, audience and budget, and how enquiries will be handled. Then we monitor every day and close with a clear report. Platform rules change over time and personal data must be handled correctly: for the legal aspects, see the Privacy and GDPR page and check with your adviser.
To connect social forms to the CRM you set up integrations that transfer each enquiry into the management system, with mapped fields, campaign source and consents. From Cantù, in the province of Como, we take care of the connection for companies in Brianza and Milan, with no manual steps.
You link each ad to a dedicated landing page, with a consistent message and a single action, such as requesting contact. Avoid sending people to the home page. In Cantù we design page, photos, video and campaign together, for companies in Como, Brianza and Lugano.
Remarketing with video reaches people who have watched your videos again, with an ad closer to a contact request. We produce the videos in-house in Cantù and use them in campaigns for companies in Como, Milan and Lugano, checking the results every day.
The objectives of a social campaign are chosen by starting from the result the business needs: awareness, website traffic, enquiries or sales. Audience, ads and measurement depend on this decision. In Cantù, in the province of Como, we help companies in Como and Brianza turn a vague idea into a measurable objective.
To integrate social campaigns and organic management you use profile content as the basis for ads and use ads to give visibility to the best content, with a single plan. In Cantù we follow both activities for companies in Como, Brianza and Milan.