The Conversions API is a connection that sends Meta the actions taken on the website directly from the server, without depending only on the visitor's browser. It works alongside the pixel and makes tracking more complete, because some browsers and settings limit traditional tools.
Since we host websites on our own managed servers in Cantù, in the province of Como, we can work on this technical level together with website development.
It is not a matter of choosing one tool: the two channels complete each other.
The Conversions API also handles users' data: consent, privacy notices and legal bases must be checked with your adviser, and for the general picture you can read the page Privacy, GDPR and cookies. For companies in Como, Brianza, Milan and Canton Ticino we assess case by case whether it is worth activating.
The social campaign metrics to look at are impressions, clicks and conversions, read together and according to the objective: a single one is not enough to tell whether the campaign is working. From Cantù we help companies in Como, Brianza and Milan turn data into concrete decisions, without promising results.
To connect social campaigns to Google Analytics you use destination links with tracking parameters and configure the conversions to count. This shows which ad brings the visits. In Cantù, in the province of Como, we set it up for companies in Como, Brianza and Milan.
A social campaign report should clearly contain objective, people reached, interactions, conversions, use of the budget and next steps. From Cantù, in the province of Como, we write it in plain words for companies in Como, Brianza and Milan, indicating what to improve.
The objectives of a social campaign are chosen by starting from the result the business needs: awareness, website traffic, enquiries or sales. Audience, ads and measurement depend on this decision. In Cantù, in the province of Como, we help companies in Como and Brianza turn a vague idea into a measurable objective.
With privacy rules targeting becomes more careful with data: consent and available information can change over time. From Cantù, for companies in Como, Milan and Ticino, we set up campaigns accordingly; on consent and GDPR we do not give legal advice and refer you to your adviser.
