Social media management for timber architecture
For Pagano we manage sponsored campaigns on Meta and Pinterest to promote Made in Italy timber architecture to two distinct targets: residential and hospitality. We start with brand awareness campaigns to build recognition, then activate remarketing to bring back to the website people who have already shown interest. The campaigns are adapted into all the website's languages, so every user finds messages and content in their own language.
Meta and Pinterest sponsored campaigns
Pagano's visibility does not stop at the website: we at NewVisibility also manage sponsored campaigns on Meta and Pinterest, built to reach two distinct targets and promote two sides of the brand, residential and hospitality. On Meta and on Pinterest, the platform where people look for inspiration to design homes and spaces, we speak to those who dream of a bespoke wooden villa and to those who develop hospitality facilities, with messages and images designed for each audience. The campaigns have been adapted into all the website's languages, so every user sees the ad in their own language and continues browsing in the corresponding version, with a consistent experience from first contact to enquiry. The journey unfolds in two phases.
First we launch brand awareness campaigns to make the Pagano identity and the excellence of Made in Italy timber architecture known to a broad, qualified audience. Then we activate remarketing, which brings back to the website people who have already shown interest and guides them towards getting in touch. From our team in Cantù, in the province of Como, we handle campaign strategy, creative work and optimisation, to turn awareness into concrete opportunities.