A website that tells the story of the Sistema Pagano
For Pagano, a Made in Italy timber architecture company with projects in Switzerland too, we at NewVisibility created a website that tells the story of the "Sistema Pagano" with the same rigour with which the company builds. From design to production, from installation to evolution over time, the navigation follows the stages of the method, so visitors immediately understand how architecture, material and construction coexist in a single process. Full-screen images of the villas, elegant typography and a clean content hierarchy give the website a premium identity, consistent with the brand's positioning. The solutions (residential, hospitality, commercial and office) and the projects, from Villa Léman to Lake Orta, are organised to guide users through to making contact. On top of this come the editorial magazine, the figures that tell the story of the company's experience and the social wall, which keeps the website in dialogue with the brand's channels. Everything is developed by our team in Cantù, in the province of Como, with attention to performance, SEO and multilingual content management.
Website with Geo IP
Pagano's market is international, and the website takes this into account from the very first visit. Thanks to IP geolocation (GEO IP), we recognise the country the user is browsing from, and the website opens directly in the language of their location, with no need to look for it in the menu. For Switzerland and Japan we went one step further: from these two countries, visitors do not get a simple translated version but a dedicated website designed for the local market. This way every visitor starts from an experience that is already tailored, the first contact with the brand is more immediate and Pagano's international positioning is strengthened, also from a multilingual SEO perspective. The language selector is always available to switch version manually.
