What a social report should contain
A social campaign report should contain objective, people reached, interactions, conversions, cost per result and guidance for the next step. In Cantù, in the province of Como, we write it clearly for companies in Como, Brianza and Milan.
Clear even for non-experts
A good report is not a list of charts: it explains what happened, why and what to do now. Monitoring is daily, and the final report sums everything up in plain words.
We do not promise guaranteed results: the report shows the reality of the data, even when it indicates that something needs correcting. To see how it connects with managing organic profiles, see the Social media page.
Want a report you can really understand?
Write to us from Como, Milan or Lugano: we will show you how we set up reporting.
Campaign tracking requires a clear privacy notice and consent and cookie management set up on the website, to be checked with your own adviser. In Cantù, in the province of Como, we develop websites for companies in Como, Brianza, Milan and Ticino taking these aspects into account.
To find out whether a campaign generated sales outside the website you record the source of enquiries and link the data to a CRM that follows the negotiation. No tool is perfect: you need a consistent method. From Cantù we set it up for companies in Como, Brianza and Lugano.
To read a campaign report without being an expert, start from the objective, look at a few related metrics and ask what to change. In Cantù, in the province of Como, we guide business owners in Como, Brianza and Milan with reports written in an understandable way.
To optimise a running social campaign you check the data every day, pause the ads that are not responding and strengthen those that work, adjusting audience, creative and budget. From Cantù we follow the campaigns of companies in Como, Brianza and Milan this way.
The cost per result is the average spend to obtain the action chosen as the objective, such as an enquiry or a purchase. It is assessed together with the quality of the results and the trend over time: for companies in Como and Milan we read it in the report.