How can you tell whether a campaign generated sales outside the website?

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To find out whether a campaign generated sales outside the website you need to link the enquiries collected online to what happens afterwards, in the shop, by phone or at the company.

Many companies in Como, Brianza and Milan close the sale in person or through a sales representative: social advertising brings the enquiry, but the result happens elsewhere. In Cantù, in the province of Como, we help rebuild this path without promising figures.

Ask where the customer comes from

The source of the enquiry is recorded in forms and conversations.

Record enquiries in a CRM

Social enquiries enter a system that follows the negotiation through to the sale.

Link the data to the campaigns

When the sale is recorded, you can trace it back to the ad it came from.

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Attribution

An honest reading of the data

Not all sales can be tracked precisely, and no tool guarantees it. What we can do is set up a consistent method for companies in Como, Brianza and Lugano, so that the report shows reliable trends. If you manage customer data, check the rules with your own adviser: for the general picture see Privacy, GDPR and cookies.

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Portfolio

Projects by our team

How do you link online and in-person sales?

Tell us about your sales process: we will reply from Cantù.

Services of interest

To read a campaign report without being an expert, start from the objective, look at a few related metrics and ask what to change. In Cantù, in the province of Como, we guide business owners in Como, Brianza and Milan with reports written in an understandable way.

In Como, clear reports on social campaigns can come from NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, international CSSDA awards for some sites and our own managed servers. We work with companies in Como, Brianza, Milan and Canton Ticino.

In a social campaign you measure results such as people reached, interactions, website visits, enquiries and conversions, choosing those consistent with the objective. In Cantù, in the province of Como, we help companies in Como, Brianza and Milan decide what to measure beforehand, so the final report is useful.

The objectives of a social campaign are chosen by starting from the result the business needs: awareness, website traffic, enquiries or sales. Audience, ads and measurement depend on this decision. In Cantù, in the province of Como, we help companies in Como and Brianza turn a vague idea into a measurable objective.

With privacy rules targeting becomes more careful with data: consent and available information can change over time. From Cantù, for companies in Como, Milan and Ticino, we set up campaigns accordingly; on consent and GDPR we do not give legal advice and refer you to your adviser.

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