A simple approach to get your bearings.
For non-experts
Reading a report step by step
To read a campaign report without being an expert, simply start from the objective, look at a few metrics related to it and ask whether the results are going in the right direction. The rest is technical detail.
In Cantù, in the province of Como, we guide business owners in Como, Brianza and Milan in reading the data, with a report written in an understandable way.
The four questions
What to ask when looking at the data
- What was the objective?
- How many people did I reach?
- What did they do next?
- What should change now?
If something is not clear, the report has not done its job.
A good report lets you decide. Looking at the numbers is not enough: you need guidance on what to keep and what to correct. To understand which metrics matter, also read the Social media campaigns page. No reading of the data guarantees results: it is there to help you improve.
In Como, clear reports on social campaigns can come from NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, international CSSDA awards for some sites and our own managed servers. We work with companies in Como, Brianza, Milan and Canton Ticino.
In a social campaign you measure results such as people reached, interactions, website visits, enquiries and conversions, choosing those consistent with the objective. In Cantù, in the province of Como, we help companies in Como, Brianza and Milan decide what to measure beforehand, so the final report is useful.
The Meta pixel is a piece of code installed on the website that records visitors' actions and links them to ads on Facebook and Instagram. It is created in the ad account, added to the pages and checked. In Cantù we install it on the websites of companies in Como, Brianza and Milan.
With privacy rules targeting becomes more careful with data: consent and available information can change over time. From Cantù, for companies in Como, Milan and Ticino, we set up campaigns accordingly; on consent and GDPR we do not give legal advice and refer you to your adviser.
To connect social forms to the CRM you set up integrations that transfer each enquiry into the management system, with mapped fields, campaign source and consents. From Cantù, in the province of Como, we take care of the connection for companies in Brianza and Milan, with no manual steps.