As a tracking tool, it requires a privacy notice and consent management. We do not give legal advice: for the general picture see Privacy, GDPR and cookies and check your choices with your adviser. If your website needs redoing or updating, also see our website development service.
Write to us from Como, Milan or Lugano: together we will check what is needed.
The Conversions API sends Meta the actions taken on the website directly from the server and works alongside the pixel, making tracking more complete. It needs careful assessment of consent and privacy. In Cantù, in the province of Como, we handle it together with website development for companies in Como and Brianza.
The social campaign metrics to look at are impressions, clicks and conversions, read together and according to the objective: a single one is not enough to tell whether the campaign is working. From Cantù we help companies in Como, Brianza and Milan turn data into concrete decisions, without promising results.
To connect social campaigns to Google Analytics you use destination links with tracking parameters and configure the conversions to count. This shows which ad brings the visits. In Cantù, in the province of Como, we set it up for companies in Como, Brianza and Milan.
The cost per result is the average spend to obtain the action chosen as the objective, such as an enquiry or a purchase. It is assessed together with the quality of the results and the trend over time: for companies in Como and Milan we read it in the report.
The objectives of a social campaign are chosen by starting from the result the business needs: awareness, website traffic, enquiries or sales. Audience, ads and measurement depend on this decision. In Cantù, in the province of Como, we help companies in Como and Brianza turn a vague idea into a measurable objective.
