The social campaign metrics to look at fall into three families: impressions tell you how many times the ad is shown, clicks how many people show interest, conversions how many take the desired action. They all matter, but not in the same way: it depends on the objective.
Many impressions without clicks can point to a message that is not effective; many clicks without conversions, to a landing page that needs improving. In Cantù, in the province of Como, we read the data with companies in Como, Brianza and Milan and turn the numbers into concrete actions, without promising results.
Metrics guide daily choices: which ad to keep, which audience to widen, where to move the budget. To understand how they are used over time, read the page on optimising social campaigns.
Write to us from Como, Brianza or Lugano: we will look at them together.
To connect social campaigns to Google Analytics you use destination links with tracking parameters and configure the conversions to count. This shows which ad brings the visits. In Cantù, in the province of Como, we set it up for companies in Como, Brianza and Milan.
A social campaign report should clearly contain objective, people reached, interactions, conversions, use of the budget and next steps. From Cantù, in the province of Como, we write it in plain words for companies in Como, Brianza and Milan, indicating what to improve.
Campaign tracking requires a clear privacy notice and consent and cookie management set up on the website, to be checked with your own adviser. In Cantù, in the province of Como, we develop websites for companies in Como, Brianza, Milan and Ticino taking these aspects into account.
With privacy rules targeting becomes more careful with data: consent and available information can change over time. From Cantù, for companies in Como, Milan and Ticino, we set up campaigns accordingly; on consent and GDPR we do not give legal advice and refer you to your adviser.
To connect social forms to the CRM you set up integrations that transfer each enquiry into the management system, with mapped fields, campaign source and consents. From Cantù, in the province of Como, we take care of the connection for companies in Brianza and Milan, with no manual steps.
