This lets you see in one tool which ad each visit comes from and what the visitor does next on the website. In Cantù, in the province of Como, we set up the connection together with the website, for companies in Como, Brianza and Milan.
The connection works if every ad carries a clear indication of where it comes from.
Meta and Analytics can show different numbers because they measure in different ways: that is why we read them together, without expecting a perfect match.
We do not give legal advice: for the general picture see Privacy, GDPR and cookies and check your choices with your own adviser.
A social campaign report should clearly contain objective, people reached, interactions, conversions, use of the budget and next steps. From Cantù, in the province of Como, we write it in plain words for companies in Como, Brianza and Milan, indicating what to improve.
Campaign tracking requires a clear privacy notice and consent and cookie management set up on the website, to be checked with your own adviser. In Cantù, in the province of Como, we develop websites for companies in Como, Brianza, Milan and Ticino taking these aspects into account.
To find out whether a campaign generated sales outside the website you record the source of enquiries and link the data to a CRM that follows the negotiation. No tool is perfect: you need a consistent method. From Cantù we set it up for companies in Como, Brianza and Lugano.
To connect social forms to the CRM you set up integrations that transfer each enquiry into the management system, with mapped fields, campaign source and consents. From Cantù, in the province of Como, we take care of the connection for companies in Brianza and Milan, with no manual steps.
To optimise a running social campaign you check the data every day, pause the ads that are not responding and strengthen those that work, adjusting audience, creative and budget. From Cantù we follow the campaigns of companies in Como, Brianza and Milan this way.
