To optimise a social campaign we compare the ads, pause those that are not responding and strengthen those that work. In Cantù, in the province of Como, we follow the campaigns of companies in Como, Brianza and Milan this way, with a budget defined together with the client and kept under control.
A/B testing in ads compares two versions of the same ad that differ in a single element, such as image, text or call to action, to understand which works better. We use it in Cantù, near Como, for the campaigns of companies in Brianza and Milan.
A social campaign stops working because of audience saturation, worn-out creative, seasonal changes or competition, or because the landing page needs improving. From Cantù we analyse the data to find the cause and step in, for companies in Como, Brianza and Milan.
To grow a social campaign that works you increase the budget gradually, widen the audiences with those similar to your best customers and add new creative. We do this from Cantù, checking the data, for companies in Como, Brianza and Milan.
The videos that work best in social ads are vertical, with a strong opening, subtitles and a message that can be understood even without sound. Our team in Cantù produces them in-house for companies in Como, Brianza and Milan, preparing versions suited to each platform.
An ongoing social campaign ensures a steady presence, while a periodic one concentrates the effort on launches, events or seasons. The choice depends on objective and business: in Cantù we assess it with companies in Como, Brianza and Milan.
