Before changing everything it is worth identifying the weak point.
Diagnosis
Why results drop
A social campaign stops working when the audience has seen the same ads too many times, when the creative wears out, when competition or the season changes, or when the website and landing page no longer convert as they used to. In Cantù, in the province of Como, we start with an analysis of the data to understand the real cause.
Then we step in with new creative, updated audiences and a check of the destination page, for companies in Como, Brianza and Milan.
The most common causes
Where to look when the drop shows
- Repeated creative and saturated audience
- Audiences no longer up to date
- Landing page to improve See the website service
- Seasonality and competition
To grow a social campaign that works you increase the budget gradually, widen the audiences with those similar to your best customers and add new creative. We do this from Cantù, checking the data, for companies in Como, Brianza and Milan.
AI in social campaigns is used to generate ideas and variants of copy, images and videos, analyse data and speed up testing, always with review by the team. In Cantù we use it every day for the campaigns of companies in Como, Brianza and Milan.
To coordinate social and Google campaigns you give each channel its role: social media make people discover the brand, Google catches those already searching, remarketing brings back those who visited the website. From Cantù we manage both for companies in Como, Brianza and Milan.
A product launch on social media is planned in phases: anticipation to build expectation, presentation with photos and videos, and a reminder through remarketing to those who showed interest. In Cantù, in the province of Como, we build this calendar together with the budget for companies in Como, Brianza and Milan.
Remarketing on social media shows targeted ads to people who have already visited your website or interacted with your content. We create distinct audiences, prepare different messages for each moment and optimise every day. We set it up from Cantù for companies in Como, Brianza and Milan.