Campaigns, ad sets and ads
An ad account is organised on three levels: the campaign defines the objective, the ad set determines audience, budget and placements, and the ad is the message people see. This hierarchy allows orderly testing and comparison. We work this way from Cantù, in the province of Como, for companies in Como, Brianza and Milan.
A clear account is easier to optimise
With a clean structure you can see what works and what doesn't, without mixing different audiences and objectives. The budget is defined with you and kept under control day by day, with measurement and optimisation as the campaign runs. To understand how to choose the audience, also read the page on the social campaigns service.
The Promote button boosts a post in a few clicks, but it offers few choices on objectives, audiences and placements and no measurement strategy. For a company in Como or Cantù that wants measurable results, you need a campaign set up with targeting, testing and a clear report.
A product launch on social media is planned in phases: anticipation to build expectation, presentation with photos and videos, and a reminder through remarketing to those who showed interest. In Cantù, in the province of Como, we build this calendar together with the budget for companies in Como, Brianza and Milan.
To promote an event or trade fair in Lombardy you limit the ads to the relevant area, choose an audience interested in the topic and give a clear invitation, such as registering or visiting the stand. From Cantù we support companies in Como, Brianza and Milan, with photos and videos made by our team.
The budget to invest in social media is decided by starting from objective, audience and duration, then checking and adjusting it as the campaign runs. We define it together with the client from Cantù, for companies in Como, Milan and Canton Ticino, with no standard figures.
The audience of a social campaign is chosen by starting from the objective: who buys from you, where they live, what interests them. In Cantù, near Como, we turn these answers into criteria for the platforms and refine them with tests and data, for companies in Brianza and Milan.