Events and trade fairs: be found in the right place
To promote an event or trade fair in Lombardy on social media you limit the ads to the relevant area, define an audience interested in the topic and steer the communication towards a clear invitation, such as a registration or a visit to the stand.
From Cantù, in the province of Como, we support companies in Como, Brianza and Milan that take part in trade fairs or organise events. Photos and videos can be made by our team, see the Video page.
The ingredients of an event campaign
Every event has different needs, but some elements recur.
A local social campaign for a business in Como or Cantù is set up by limiting the ads to the area of interest, choosing interests consistent with your customers and creating photos and videos suited to the area. From Cantù, in the province of Como, we define the area together with you and check the budget every day.
The social campaigns between Como and Milan can be set up by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, international CSSDA awards for some sites and our own managed servers. We support companies in Como, Brianza, Milan and Canton Ticino from strategy to the final report.
To set up a social campaign you first define objective, audience and budget, then prepare copy, photos and videos, launch the campaign and check the results every day. From Cantù we follow this path with companies in Como, Brianza and Milan, correcting course while the campaign is live.
The main social ad formats are single image, video, carousel and collection, chosen according to the campaign objective. For companies in Como and Brianza we start from audience and available material, so the format truly supports the message.
To a social advertising agency the company should provide clear objectives, an idea of the budget, access to pages and website, information on products and customers and the material already available. If photos and videos are missing, our studio in Cantù produces them for companies in Como and Brianza.