How do you decide how much to invest in social media?

The budget to invest in social media is decided by starting from the objective, the audience to reach and the duration of the campaign, not from a standard figure.

In Cantù we define it together with the client, whether it is a company in Como, Brianza or Milan. Then we keep it under control day by day, with testing, measurement and optimisation along the way.

Start from the objective

Getting known, generating enquiries or pushing a product: each aim calls for a different level of commitment.

Consider audience and platforms

A broad or very specific audience and the choice between Facebook, Instagram and Pinterest affect the spend required.

Check and adjust

The budget is not fixed: it is measured and rebalanced according to what really works.

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How much should you invest in your case?

Let's talk: we help you define the right budget for your campaigns between Como, Milan and Canton Ticino.

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The social budget for a company in Como or Brianza is set by looking at the area to reach, the local audience, the objective and the seasonality of the business. From Cantù we know the local business landscape and we define the spend together with you.

You keep the spend of a social campaign under control with daily monitoring, testing and optimisation along the way, and a clear final report. We work from Cantù, in the province of Como, also for companies in Milan and Brianza.

Photo, video and creative affect the cost depending on the quantity and quality of the material needed. In Cantù we produce photos and videos with our in-house team, so companies in Como and Brianza manage everything with a single point of contact.

To grow a social campaign that works you increase the budget gradually, widen the audiences with those similar to your best customers and add new creative. We do this from Cantù, checking the data, for companies in Como, Brianza and Milan.

Yes, you can advertise on several social platforms together, with a single objective, creative adapted to each format, a flexible budget and one report. For companies in Como, Brianza and Milan we usually start with one or two platforms, then expand based on the data.

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