To compare the quotes of two social campaign agencies it pays to check that they describe the same activities, and not just that the totals are close. If you are a company in Como, Brianza or Milan, these are the questions to ask.
Checklist
How to compare two quotes
- Is the ad budget separate from the agency fee?
- Which platforms and which objectives are included?
- Creative (photo, video, copy) included or extra?
- Monitoring, optimisation and reporting: how often?
A clear quote lists what is included, how spend is controlled and how the results are presented.
From Cantù, in the province of Como, we also help you read offers received from others: we tell you what is missing and what needs clarifying. Find out more about social media campaigns.
The cost of a paid social campaign depends on objective, audience, platforms, creative, duration and management. For companies in Como and Brianza we build the quote around the specific case, starting from what you want to achieve rather than standard rates that are the same for everyone.
The ad budget is the sum paid to the platform to show the ads, while the agency fee covers strategy, creative, management and reporting. In Cantù, for companies in Como and Brianza, we keep the two items separate and transparent.
The budget to invest in social media is decided by starting from objective, audience and duration, then checking and adjusting it as the campaign runs. We define it together with the client from Cantù, for companies in Como, Milan and Canton Ticino, with no standard figures.
Before launching a social campaign you need an objective and budget, access to pages and website, photos, videos and logos available, information on the offers to promote and a clear landing page. From Cantù we help companies in Como, Brianza and Milan check everything before going live.
The social campaign metrics to look at are impressions, clicks and conversions, read together and according to the objective: a single one is not enough to tell whether the campaign is working. From Cantù we help companies in Como, Brianza and Milan turn data into concrete decisions, without promising results.