One strategy, two audiences: shared objectives, tailored messages.
Milan and Lugano
One territory, several markets
To reach customers between Milan and Lugano with a single campaign you set up geographic targeting that covers the Lombardy area and Canton Ticino, with ads in the right language and, when needed, separate ad sets for each market. This way you follow a single objective while taking into account the differences between the two audiences.
From our studio in Cantù, in the province of Como, we are a short distance from the border and know both sides of the territory well.
The areas
Where we can work together
Pages dedicated to the territories where we operate.
To exclude existing customers you create an audience of people who have already bought or contacted the company and exclude it from campaigns aimed at new customers. The budget is concentrated on people who do not know you yet. From Cantù we do this for companies in Como, Brianza and Milan.
NewVisibility, a social advertising agency in Cantù with an in-house team for development, photo, video and marketing, can identify the right audience for a company in Como. We define audience, objectives and budget with you, for companies between Como, Brianza, Milan and Lugano, without promising guaranteed results.
The audience of a social campaign is chosen by starting from the objective: who buys from you, where they live, what interests them. In Cantù, near Como, we turn these answers into criteria for the platforms and refine them with tests and data, for companies in Brianza and Milan.
To reach decision-makers you use the platform's targeting options: role, sector, company size, interests and behaviour, building a narrow audience and a tailored message. NewVisibility, an agency in Cantù (Como), sets it up for companies in Brianza and Milan, with testing and measurement.
It depends on the client: Facebook and Instagram for the local audience, LinkedIn for B2B, Pinterest for visual sectors. For a company between Como and Milan we look at who you want to talk to, where they live and how they decide, concentrating the budget where it really matters.