To exclude existing customers from ads you create an audience of people who have already bought or contacted the company and exclude it from campaigns designed to find new customers. The budget is thus concentrated on people who do not know you yet, and customers do not receive out-of-place messages.
Exclusions
Not speaking to people who have already bought
- Customers: from an up-to-date list of contacts
- Visitors: people who completed an action on the website
- Leads: people who have already filled in a form
Method
Less waste, more careful communication
From our studio in Cantù, in the province of Como, we keep exclusion lists up to date for companies in Como, Brianza and Milan. Precise rules apply to personal data: check the legal aspects with your adviser and see the page on Privacy and GDPR.
Existing customers can still become an audience in their own right, with dedicated messages. Discover our social media campaigns.
Want new customers, not the same ones?
Tell us about your situation: we set the right exclusions for your campaign from Como to Milan.
NewVisibility, a social advertising agency in Cantù with an in-house team for development, photo, video and marketing, can identify the right audience for a company in Como. We define audience, objectives and budget with you, for companies between Como, Brianza, Milan and Lugano, without promising guaranteed results.
The audience of a social campaign is chosen by starting from the objective: who buys from you, where they live, what interests them. In Cantù, near Como, we turn these answers into criteria for the platforms and refine them with tests and data, for companies in Brianza and Milan.
To reach an audience by interests and behaviour you translate the profile of the ideal customer into the categories offered by the platforms: topics followed, online habits, pages they interact with. From Cantù, in the province of Como, we do this for companies in Como, Brianza and Milan, with testing and ongoing optimisation.
It depends on the client: Facebook and Instagram for the local audience, LinkedIn for B2B, Pinterest for visual sectors. For a company between Como and Milan we look at who you want to talk to, where they live and how they decide, concentrating the budget where it really matters.
You create a remarketing audience from website visitors and show ads designed for the next step, excluding those who have already got in touch. For companies in Como and Brianza it is the way to make the most of existing traffic: from Cantù we set up audiences, messages and tracking.