How do you reach decision-makers by role and sector?

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B2B targeting

Decision-makers by role and sector

To reach decision-makers on social media you use the platform's targeting options: role, sector, company size, interests and behaviour. In B2B a narrow, well-defined audience works better than a broad one. NewVisibility, an agency in Cantù in the province of Como, builds these audiences for companies in Brianza and Milan, starting from who your ideal customer really is.

How it works

Four levers to reach the right people

Targeting is combined with the message: each lever should be tested and measured.

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Portfolio

Some of our work

Who are the decision-makers at your client company?

Write to us: together we will define the audience for your business between Como, Milan and Lugano.

Services of interest

In B2B, useful, concrete content works for those who decide: videos, photos, copy and landing pages that explain a problem and how you solve it. The in-house team at NewVisibility in Cantù, in the province of Como, produces photos and videos for companies in Brianza and Milan, keeping the message consistent.

To generate B2B enquiries with LinkedIn forms you create a lead generation campaign: users leave their details without leaving the platform and the contacts are linked to the CRM. NewVisibility, in Cantù (Como), follows the process for companies in Brianza, Milan and Lugano.

To promote a manufacturing company between Como and Lecco you need social campaigns that showcase processes, skills and products to buyers, designers and partners, with photos and videos shot at the company. NewVisibility, in Cantù, works with businesses in Como, Lecco, Brianza and Milan, without promising guaranteed results.

The copy of a social ad is written with an attention-grabbing opening, a concrete benefit and a clear call to action, consistent with the landing page. In Cantù we write and review copy for companies in Como, Brianza and Milan, also with the support of AI.

Lead generation campaigns are paid ads designed to collect the contact details of interested people, through social forms or landing pages. For companies between Como and Milan they turn visibility into enquiries to follow up. We set them up from Cantù, with a clear report on people reached and conversions.

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