Clear content for those who decide
In B2B campaigns useful, concrete content works: it explains a problem of the client company and shows how you solve it. Short videos, application cases, presentations of the product or the production process speak to those who have to evaluate a supplier. Our team in Cantù, in the province of Como, produces photos and videos in-house, so the message stays consistent with the company's image.
Types of content for B2B
The right format depends on the objective and on where the customer is in their buying journey.
To generate B2B enquiries with LinkedIn forms you create a lead generation campaign: users leave their details without leaving the platform and the contacts are linked to the CRM. NewVisibility, in Cantù (Como), follows the process for companies in Brianza, Milan and Lugano.
To promote a manufacturing company between Como and Lecco you need social campaigns that showcase processes, skills and products to buyers, designers and partners, with photos and videos shot at the company. NewVisibility, in Cantù, works with businesses in Como, Lecco, Brianza and Milan, without promising guaranteed results.
To promote a company in the Swiss market and in Ticino you set up a campaign with geographic audience, language and message suited to the area, without copying the Italian one. From Cantù, close to Como and Lugano, NewVisibility supports Lombard companies that want to reach customers in Ticino.
Lead generation campaigns are paid ads designed to collect the contact details of interested people, through social forms or landing pages. For companies between Como and Milan they turn visibility into enquiries to follow up. We set them up from Cantù, with a clear report on people reached and conversions.
The social campaigns between Milan and Lugano can be managed by NewVisibility, an agency in Cantù in the province of Como. We set up targeting by area, age, interests and behaviour, with messages suited to each market, from Milan and Brianza to Canton Ticino, within a single strategy.